Chadwick Boyd Lifestyle

A Fresh Perspective. A Fresh Approach. Let Us Help You.

Chadwick Boyd Lifestyle is a next generation brand strategy and communications consultancy that specializes in helping quality food brands form trusted, relatable bonds with consumers, media, retailers and buyers.

Helmed by Chadwick Boyd, a 30-year brand marketing and consumer media veteran, we use our considerable knowledge of American food culture and extensive networks to help clients and their partners solve business challenges so they can grow.

We constantly scour the country studying food and drink culture and how that translates into opportunities and relevant content for our brand clients.

We make brand marketing programs richer, more connective and more meaningful to generate engagement, grow awareness, strengthen reputation and boost sales.

We serve as adjuncts to your team or bridges between you and your agency partners.

 

Our Team

Our team is comprised of professionals who are leaders in fresh produce, media, communications, strategy and marketing. Our collective expertise drives commerce and consumer engagement, builds awareness, strengthens reputation and captures retailer attention.

We have won marketing awards, Emmys, James Beard Awards, Ellies, Tellys, Webbys & more.

  • We have cracked open new food categories
  • Brought innovation and relevancy back to brands that lost connection with consumers
  • Developed creative strategies to build brand audiences
  • Created innovative and impactful social programs that have evolved with the category

Brands We’ve Loved Serving

“THE CHADWICK BOYD CONSULTING TEAM HAS BECOME AN INTEGRAL PART OF OUR TEAM. THROUGH THEIR UNIQUE EXPERTISE AND COLLECTION OF TALENT, WE HAVE BEEN ABLE TO CREATE MORE THAN A LAUNCH FOR A NEW APPLE, WE HAVE CREATED AN ENTIRE LIFESTYLE BRAND THAT ALLOWS US TO CONNECT WITH FAMILIES AND SHOPPERS IN WAYS BEYOND THE PRODUCE DEPARTMENT. TOGETHER, WE ARE CREATING A NEW MODEL FOR HOW PRODUCE BRINGS VALUE AND MEANING TO EVERYDAY PEOPLE’S LIVES.”
— Kathryn Grandy, Property Variety Management for Cosmic Crisp

What We Can Do For You

Chadwick Boyd Consulting provides unique value to its clients because of its unique expertise.

  • Transform brand messaging into relatable conversation
  • Create engaging, magazine-quality content for chosen channels (video, visuals, editorial)
  • Develop highly-targeted, high level media outreach programs
  • Enrich retailer and buyer engagement
  • Produce multi-dimensional retail experiences
  • Organize and oversee effective thought leadership initiatives
  • Forge and facilitate more impactful influencer relationships
 

State-of-the-Art Content Production

We have a state-of-the-art lifestyle content production studio in our New York City office. We leverage our decades of print and digital magazine production and culinary expertise to provide our clients with editorial quality food and lifestyle video and photo content and broadcast capabilities.

The studio is available for daily or short-term buy out so you and your team can use the space as desired. We

All content is loaded onto a cloud in real-time for easy and quick editing.

An onsite or remote engineer can be provided, depending on your shoot needs.

Among our services:

  • LIVE OR RECORDED ONLINE COOKING CLASSES
  • NATIONAL & LOCAL TV APPEARANCES
  • COMMERCIAL PHOTOGRAPHY SHOOTS
  • SOCIAL MEDIA VIDEOS
  • SHORT & LONG-FORM YOUTUBE VIDEOS
  • INSTRUCTIONAL COOKING & SHORT FORM VIDEO
  • MULTI-PLATFORM RECIPE CONTENT